Thursday, October 2, 2008

Celebrity-Branded Wines Thriving

A famous face makes for a famous wine.

At least that's what recent statistics from The Nielsen Company indicate. Celebrity-branded alcohol products are growing in popularity and wine is leading the way.
  • 2007 grocery sales of celebrity-branded wines are up 19% over 2006
  • celebrity wine pricing is on average $2.75 higher than other table wines
  • West Coast consumers purchase relatively more celebrity wines
To see more details of the study, CLICK HERE.

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