Celebrity-Branded Wines Thriving

A famous face makes for a famous wine.

At least that's what recent statistics from The Nielsen Company indicate. Celebrity-branded alcohol products are growing in popularity and wine is leading the way.

• 2007 grocery sales of celebrity-branded wines are up 19% over 2006
• celebrity wine pricing is on average $2.75 higher than other table wines
• West Coast consumers purchase relatively more celebrity wines
  

To see more details of the study, CLICK HERE.